SHYFT INTO YOUR
HIGHEST SELF -
WITHOUT THE HIGH

NAMING, BRANDING, PACKAGING

Photography Carmijn Dura

Shyft:
Getting to your highest self - without the high

created naming, concept, branding, packaging
photography carmijn dura

Shyft is a mushroom-based superfood and micro d o s i n g brand created from the best -and solely- natural ingredients. The logo is inspired by the lines at the bottom of a mushroom. By positioning the logo in different ways, it gives of the vibe of a sun (shine, enlightenment) or an eye (gaining insight).

Using gold foil for the micro d o s i n g packaging depicts the enlighting journey that you're about to embark on. For the superfood powders it's used in different colorways inspired by the product inside.

By using the logo in different placements and color setting the two product categories are very clearly part of the same family, while still having their own look.

Shyft is a mushroom-superfood and micro d o s i n g brand created from the best -and solely- natural ingredients. The logo is inspired by the bottom of a mushroom and used in different ways.

Using gold foil for the micro d o s i n g pack depicts the enlighting journey that you're about to embark on. For the superfood powders it's used in different colorways inspired by the product inside.