CREATED concept & branding
Diobra is an importer of sustainable luxury goods. However, they're not just any importer: with knowledge about marketing, design and branding, they can position different goods into various international markets. Diobra's team travels the globe, scouting and selecting the best products from all over the world. This is why I dubbed them 'Modern Day Explorers’.
Since they only select products they believe in, i created a wordmark that depicts a 'seal of approval'. The imagery is that of a globe, beautiful natural stones like marble and gold - collected like treasures. The tropical leaf and lush green color used in the background highlight the sustainable aspect.