HS Gym: working out their new identity

CREATED
branding, copy

HS Gym: working out a new identity 

CREATED
branding, copy

HS Gym is a gym and wellness in one. The logo monogram depicts an H as well as an S - symbolising the symbiosis between the health & spa. The identity consists of dynamic typography that refers to working out, plus a flexible system for imagery - making the visual style as energetic as the feeling after a good workout.

HS Gym is a gym and wellness in one. The logo monogram depicts an H as well as an S - symbolising the symbiosis between the health & spa. The identity consists of dynamic typography that refers to working out, plus a flexible system for imagery - making the visual style as energetic as the feeling after a good workout.