CREATED concept, slogan & branding
The Feel Good Studio is a massage studio that combines deep connective tissue massages with a broad knowledge about nutrition. Therefore, Le concepteur, together with Emma Wagenaar decided to catch this in the phrase: 'The holistic approach to beauty'.
As the name states, you leave this massage studio feeling good (and looking even better :). This principle is highlighted within the logo (depicting a smiling face). The 'smile' element is used as a recurring element withing the imagery - using it to highlight which skin areas are targeted with this type of masssage. Furthermore, the businesscards double as 'feel good cards', with fun phrases that bring a smile to the customers faces.