Go! Health clubs is a gym franchise concept with multiple branches. With a very personal approach, they set up a workout plan and track your progress in their app.
Using the word 'go' as a starting point for the brand, the icon in the logo is an abstract version of 'go' ensuring the go health DNA to be intertwined with all visual expressions.
The recognisable symbol is used on various items (from the app icon, to the gym machines and workout gear & clothing). By doing this, we create a true lifestyle brand that fits the club's philosophy: going for a better lifestyle.
Go! Health clubs is a gym franchise concept with multiple branches. Their aim is for people to make being active a lifestyle they enjoy.
Using the word 'go' as a starting point for the brand, the icon in the logo is an abstract version of 'go' ensuring the go health DNA to be intertwined with all visual expressions.
The recognisable symbol is used on various items (from the app icon, to the gym machines and workout gear & clothing). By doing this, we create a true lifestyle brand that fits the club's philosophy: going for a better lifestyle.
By using the abstract 'go' icon on various items - from gymwear to wristbands, from app icon to fitness machine - we create a multidisciplinary lifestyle brand. This fits Go healths DNA: helping people to create and maintain an active lifestyle.