Fabrique Poétique is owned by Rosa Braber, a writer, actress and performer. Considering the industry she works in, the visual identity had to be bold: with a logo that communicates clearly. By choosing a striking color, the brand stands out but still has a soft feel that fits the 'writing' part.
Letters from a writer are - off course - something special. To emphasize this, they are sent to clients in a roll of paper. The Dutch proverb ‘Deze rol is u op het lijf geschreven’ (meaning ‘This role was written especially for you’) printed on it, is a little nod to the theatre - and the receiver.